Effect of Cable on Public Television: Two Studies.

Autor/inn/en	Agostino, Donald E.; Avery, Robert K.
Institution	Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
Titel	Effect of Cable on Public Television: Two Studies.
Quelle	(1978), (25 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Cable Television; Economic Factors; Financial Support; Public Television; Social Indicators; Television Research; Television Surveys; Television Viewing + Suchen Sie Ihr Suchwort? Cable franchising; Kabelfernsehen; Ökonomischer Faktor; Finanzielle Förderung; Öffentliches Fernsehen; Social indicator; Sozialer Indikator; Fernsehkonsum
Abstract	Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The analysis focused on a comparison of public television viewing patterns of broadcast viewers and cable subscribers. Although the study reported a slight increase in weekly PTV tune-in among cable homes, this increase was offset because the total viewing by cable homes each week was spread across more channels. "The Effect of CATV on Awareness and Local Financial Support of a Public Television Station" involved personal interviews with 1,200 respondents from cable and noncable homes in the Salt Lake City, Utah and Billings, Montana markets. Additionally, financial information from the membership files of a Salt Lake City public television station were analyzed for out-of-state contributions which could be attributed to cable carriage. These findings indicated that cable has little influence on viewer financial support. (Author/CMV)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01